With over 400 million registered users, Facebook offers entrepreneurs an incredible platform from which to advertise their business. And because Facebook has modified its privacy settings to allow search engine indexing, its scope extends to non-users as well. If you aren’t currently using this advertising giant, now is the time to reconsider.
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One of the best ways to access the Facebook community is to create a group or fan page for your business. Whether you offer products or services, you can customize your own page and begin gathering fans. Your page is an excellent way to spread the word about contests, announce major events and maintain a relationship with your network. Facebook doesn’t allow entrepreneurs to market to groups and fan pages that they did not create, so this is by far the most effective way to get a direct link to a loyal community of fans. Creating a group or fan page is remarkably easy.
On your Facebook homepage, look for Ads and Pages on the left side of the screen. As seen in the example shown to the left, it will be listed about two-thirds of the way down, below your News Feed. After clicking Ads and Pages, click Create Page. You will then be directed to this screen:
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Select whether you want to create a page for a local business, brand, product or organization. From this point, just follow the basic prompts and you will soon have your own marketing page. By tapping into the Facebook universe, you’re now better able to get the word out about your business and attract new customers.
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